Clean Break Mobile Design System

Download case study here


  • Detailed engineering validated mobile design system
  • Roadmap for an MVP
  • Research that unraveled future functionality


3 months | 11K

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Design by Indigo Whatley

Research & Delivery by Margrét Eva Árnadóttir

Strategy by Jeeva Nadarajah

Detroit Maid has been in the business of cleaning since 2013. They have a strong history and established business model in providing cleaning services to Detroit and suburbs.

In 2021 they were introduced to Serendip by Invest Detroit. The investment community believes Clean Break, the app is poised to change the landscape of cleaning with an on-demand application.

Clean Break intends to help cleaners run their small businesses by becoming their Content Management and Operations system.

How We Helped

We provided Detroit Maid with a 12 week timeline:

Our weekly cadence started with research and understanding of the Detroit Maid brand. User interviews, competitor analysis, persona prioritization and SWOT analysis helped us focus on prioritizing features.

Deliverables :

  • User journeys for the two primary personas
  • Stream lining vernacular and tone of brand
  • Value stream mapping for business
  • Low-fidelity prototypes
  • Testing with users
  • High fidelity prototype
  • Design system.

Tools used to design and collaborate: Trello, Figma, Figjam, Slack, Zoom and Google Docs.

You can learn more about Detroit Maid and Clean Break here