Serendip is the old Persian name for Sri Lanka. Having read the Persian novel “Three Princes of Serendip”, Horace Walpole coined the term “serendipity” in 1754, as a ways to describe an “unexpected discovery”.
Serendipity is a common occurrence throughout the history of product innovation and scientific discovery.
Most of all, Serendip is a name chosen, as much of life is dictated by the power of human spirit. The more times we step up to the plate and take a swing, the more likely we are to score.