BMBFA B’Right Hub

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Overview                                                 

Black Mothers Breastfeeding Association, known as BMBFA, is focused on reducing the racial inequities that exist in breastfeeding support for black families in America.  BMBFA addresses this need for support by establishing both geographically-based and virtual clubs, connecting black women all over the United States who are in similar breastfeeding and parenting journeys.  Their mobile application is known as BMBFA B’Right Hub.

BMBFA B'Right Hub portal

BMBFA was introduced by Rajiv Mehta (CEO of Atlas of Care) when BMBFA extended an RFP  to develop a social platform that enhances the services each club provides. The goal was to create an engaging application that builds camaraderie amongst members, provides operational ease, security and insight for club administrators, allows for extensive in-platform communication, and seamlessly guides members into better birth and maternal outcomes.

BMBFA B'Right Hub portal

How We Helped

Our process included the following:

Serendip started with research and interviews to understand the BMBFA community members and sponsors. This helped with the application’s early design and scope. We partnered with Fanzoo Technology to develop an MVP (minimum viable product) to test with a beta group.  It has both an administrative web portal and a member app in both iOS and Android. These applications facilitate a myriad of interactions between BMBFA’s wide variety of clubs and the club members.

BMBFA B'Right Hub App
BMBFA B'Right Hub App
BMBFA B'Right Hub App

Results

  • BMBFA now provides a safe space for their community to share information and build stronger relationships.
  • B’Right Hub has Mommy gamification that encourages mothers through different stages of their pregnancy.
  • Members can now be recruited from all over the United States.
  • BMBFA can capably gather anonymous prenatal and postnatal data from their members, enabling clubs to better serve their community.
  • Members are excited about their parenting journeys–especially related to breastfeeding and raising younger children.
  • Each club features in-portal messaging, both for efficient communication with and privacy protection for members.

Tools Used

Azure, .Net, React Native, Expo, Figma, Trello, Slack, Zoom, Desktops, iOS and Android